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Infosys Aster: From AI Pilots to Payback
How CMOs Prove and Scale Marketing Value
This conversation will examine where AI is delivering value today and what it takes to scale that value across marketing.
- How CMOs can move from AI experimentation to measurable business value
- Where AI is already creating value across marketing, from productivity to measurement
- How to move beyond point-solution pilots toward scaled adoption
- What responsible implementation looks like across marketing workflows
- How stronger operating models and investments can improve marketing ROI
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