About IAS X Mastercard Panel: Beyond the Proxy

Name: IAS X Mastercard Panel: Beyond the Proxy
Start: 2026-06-23T16:30:00+02:00
End: 2026-06-23T18:00:00+02:00
Location: IAS Yacht, Port de Cannes

16:30 - 18:00 (CEST) IAS Yacht, Port de Cannes

IAS X Mastercard Panel: Beyond the Proxy

Why Media Quality is the Missing Link to ROI

Has advertising been optimizing the wrong things?

Join IAS CEO Lisa Utzschneider and Mastercard EVP Ranjita Iyer as they discuss why media quality is emerging as a missing link between media investment and real-world results, and examine the critical shifts needed in platforms, data, and measurement to move from tracking impressions to driving true business outcomes.

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