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External Event: Marketing Effectiveness and ROI in APAC
A practical guide for modern marketers: discover how leading marketers protect brand investment, prove ROI and optimise media performance.
Drawing on WFA x Ebiquity Paid Media Effectiveness Handbook to be launched at Cannes, this session will cover practical advice to navigating changing trends, choosing the right methodologies, building more robust, trusted approaches to marketing effectiveness & ROI, and agency partnerships.
Questions to include:
- How do I protect long term brand investment vs short term performance?
- How do I improve my ROI?
- How do we align KPIs with marketing effectiveness goals so that cost saving does not come at the expense of ROI and brand value?
- What does a best-in-class marketing effectiveness system look like?
- What governance structures should be in place to ensure transparency over where media budgets are deployed and how AI-driven optimisation decisions are made?
Event details
Date: 9 July 2026, Thursday
Time: 2.30-4.30pm
Venue: Andaz Singapore by Hyatt
WFA members can book their ticket here: https://www.eventbrite.co.uk/e/marketing-effectiveness-and-roi-in-apac-tickets-1991455195097?aff=oddtdtcreator
