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Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
In a rapidly evolving brand/agency landscape, staying informed of major developments and industry trends beyond the noise and hype can be challenging. Join Bruno Gralpois (Co-founder & Principal) from Agency Mania Solutions for a comprehensive agency roundup!
This session will highlight:
- Remuneration models and incentives
- The impact of AI on commercial models
- (Re)negotiations and adjustments
- Briefing, scoping and staffing
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions
3:00 - 4:00 pm London | 10:00 - 11:00 am New York | Other time zones.
This webinar is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
This webinar will be recorded
