Taking place this October, this year’s iteration is centred around the theme Where Culture is Currency and comprises a three-day conference alongside the Music Matters Live festival.

CMO Luncheon at Marketing Matters (7 October)

WFA has a limited number of complimentary invitations for senior marketers to attend the CMO Luncheon at Marketing Matters.

This invitation-only session brings together senior marketing leaders over lunch to discuss the latest trends across marketing, media and entertainment, and their implications for brands.

Event details

• Date: 7 October 2026
• Time: 12:00–2:00pm
• Venue: Hilton Singapore Orchard

Invited attendees will also receive a VIP pass providing access to the full All That Matters Conference.

To express your interest, please contact Laura Forcetti or Chrystal Yeong.

All that Matters Conference

Date: 5–7 October 2026
Venue: Hilton Singapore Orchard

View the speaker line-up here.

Exclusive rates for WFA members

WFA members enjoy 15% off the prevailing rate. Click register to receive the promo code by email.