Now in its 21st year, All That Matters is Asia's cross-industry platform bringing together leaders from music, sports, gaming, marketing and entertainment.

Taking place this October, this year’s iteration is centred around the theme Where Culture is Currency and comprises a three-day conference alongside the Music Matters Live festival.

All that Matters Conference

Date: 5–7 October 2026
Venue: Hilton Singapore Orchard

View the speaker line-up here.

CMO Luncheon at Marketing Matters (7 October)

WFA has a limited number of complimentary invitations for senior marketers to attend the CMO Luncheon at Marketing Matters. 

This invitation-only session brings together senior marketing leaders over lunch to discuss the latest trends across marketing, media and entertainment, and their implications for brands.

This session is not managed by WFA. 

Event details

• Date: 7 October 2026
• Time: 12:00–2:00pm
• Venue: Hilton Singapore Orchard

Invited attendees will also receive a VIP pass providing access to the full All That Matters Conference.

To express your interest, please contact Laura Forcetti or Chrystal Yeong.

Exclusive rates for WFA members

WFA members enjoy 15% off the prevailing rate. Click register to receive the promo code by email.