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Spotlight: Future Demand - Balancing Brand and Performance
Join WFA and James Hurman, researcher and entrepreneur, for a spotlight on WFA members’ top priority – marketing effectiveness.
In this session, James will focus on the need for balanced investment between brand and performance marketing.
He'll challenge how marketers measure success, arguing that judging all advertising by short-term sales systematically undervalues the investment that drives future growth - and share what CMOs and their teams can do about it. Don't miss this chance to hear directly from one of the industry's leading voices on effectiveness, backed by rigorous, evidence-based research.
Event details
Time: 1pm (London) | 6pm (Singapore) | other time zones
This spotlight is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
