More content, more channels, more pressure on time and budgets. The production models brands rely on were designed for a different landscape. Here’s how they’re evolving.

Brands have never had more options for producing content. From lead agencies and holding company production arms to independents, in-house studios, creator agencies, AI-powered production platforms and media platforms themselves, the landscape is increasingly complex. Most global brands already work across multiple operating models, but is their current mix still fit for purpose?

In the first session of this new, interactive three-part series, Pat Murphy, Stefan Kerridge and Francisco Lima of MurphyCobb, an independent production consultancy, will take a fast-paced, visual look at today’s production models: where they came from, what they promise and where questions remain.

They’ll also explore the technologies reshaping production, using real-world footage to bring these developments to life and examining the critical questions they raise about ownership of content, data and decision-making.

Attendees will leave with a one-page guide to the production models on offer, seven questions to ask about their own, and a point of view of what technology is changing in each.

Speakers: Pat Murphy, CEO, MurphyCobb · Stefan Kerridge, Chief Marketing and Strategy Officer, MurphyCobb · Francisco Lima, General Manager, Amplify from MurphyCobb

Format: 30-minute recorded presentation, followed by 30 minutes of live Q&A (not recorded).