Agentic AI has the potential to transform marketing, from automating workflows to enabling more intelligent, autonomous ways of working. But for many brands, the challenge is knowing where to start, how to turn the opportunity into practice and what governance and safeguards are needed to deploy AI agents responsibly.

Join WFA and the Brandtech Group for an exclusive preview of Agents at Work: A Marketer’s Guide to Agentic AI, a practical guide to getting started with AI agents in marketing.

Discover how to build and deploy agents responsibly, including the key guidelines and governance policies needed to support safe adoption.

The evening will include a brief introduction to the Guide, a Q&A with subject matter experts, and networking over cocktails and canapés.

Please register here or by contacting Gabrielle Robitaille. Please note photo ID is essential for security at The Shard. 

Date: 11 November, 2026

Time: 5:00 - 7:30 pm

Location: The Brandtech Group, Floor 22, The Shard, 32 London Bridge Street, London SE1 9SG