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Sustainable Marketing 2030 – Transformative Relationships
Join WFA and Kantar for a deep dive into the role of collaboration in sustainable transformation for the marketing industry.
Leading marketers are embracing collaboration to capture the value opportunity of sustainable marketing for their organisation.
In this one-hour webinar, we will give an overview of the three principles for progress from WFA and Kantar’s Transformative Relationships Playbook – a new voluntary resource that illustrates how collaboration within and beyond the organisation can drive growth, strengthen brand value, improve customer loyalty and contribute to long-term business resilience.
Join us to learn how leading brands are using Collaboration to harness the potential of the sustainable transformation of marketing. You will hear from:
- Jack Young, Associate Director at Kantar's Global Sustainable Transformation Practice and Michelle McEvoy, Global Lead for Sustainable Marketing at WFA on key insights from Sustainable Marketing 2030
- Maxime Coutureau, Global Sustainability Lead - Value Creation at Danone on how Danone translate their decades long commitment to responsible business and their BCorp certification to consumer facing communications that create brand and commercial value
- Benoit Julia, Chief Sustainability Officer Digital Marketing at L’Oréal on how the organisation mobilised 4 L’Oreal business units, 18 iconic brands, 7,000 creators and its network of retail partners to make refills the new norm
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Rebekah Lees, Director of Marketing and Business Development at The EcoBeautyScore Association, on how independently verified frameworks can help turn transparency into a brand asset
This webinar is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
- Kantar Clients (brand side)
This webinar will be recorded and available on demand for WFA members only.
10am London | 6pm Singapore | Other Timezone
If you do not have a WFA account yet, you can create one here to access the webinar. Once you have signed up, you will be redirected to the registration page.
