The Integration Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions.

The topics on the agenda were:

• Developing a culture for content
• The rise of the micro-influencer
• More effective agency management (or how to be a better client)

In the past the Integration Forum has been attended by several of our members, including AB InBev, Aston Martin, Arla Foods, Bacardi-Martini, Booking.com, BP, Cathay Pacific, Credit Suisse, Diageo, eBay, Electronic Arts, Emirates Group, HP, Jaguar Land Rover, Just Eat, Johnson & Johnson, LEGO, Mondelez, Nestlé, Pernod Ricard, P&G, SAP, Shell Volvo and Vodafone.