Boasting over a thousand contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”. More info on the group here.

Topics on the agenda were:

• Global marketing sourcing journey: redefining productivity
• A strategic sourcing approach to celebrity management
• Enabling successful relationships with KOLs & celebrities
• Category management: pop-up stores & roadshows in China

In the past the Sourcing Forum has been attended by several of our members, including Ab Inbev, Arla Foods, Booking.com, BP, Carlsberg, Cathay Pacific, The Coca-Cola Company, Coty, Swarovski, IKEA, Intel, Kimberly-Clark, L’Oréal, LVMH, Mondelez, Nike, Philips, P&G, Sony, TATA, Estée Lauder, Unilever and Volvo.

Please find the meeting overview here.