This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.

Independent research agency 2CV, will present the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.
Building on this, two of the outstanding marketing leaders who contributed greatly towards the project, Syl Saller, CM&IO Diageo and Ivan Pollard, CMO General Mills, will share on what the findings means for CMOs, their teams and the wider industry.
We will then open the virtual floor for moderated questions from our attendees.

Speakers
• Syl Saller MBE, CM&IO Diageo
• Ivan Pollard, General Mills
• Sabine Cronick, 2CV
• Michael Murphy, 2CV
• Rob Dreblow, WFA (moderator)

Please find the recording here.