About Webinar: IFBA’s Enhanced Responsible Marketing Policy

Webinar: IFBA’s Enhanced Responsible Marketing Policy - About

In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.


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The WFA is proud to announce the conclusion of negotiations on the International Food & Beverage Alliance (IFBA)’s 2021 Global Responsible Marketing policy, which replaces the previous rules agreed in 2014.

Under this new global policy, chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age of 13. The new agreement is supported by The Coca-Cola Company, Danone, Ferrero, General Mills, Grupo Bimbo, Kellogg, Mars, Mondelēz International, Nestlé, PepsiCo and Unilever.

Join us on November 10th, Wednesday at:

For WFA members and members of WFA national advertiser associations.

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Upcoming events

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