About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Policy Action Group (PAG) Remote

    24 May 2022

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  2. Spotlight: Tackling Responsible Media Remote

    25 May 2022

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  3. Sourcing Forum Remote

    25 May 2022

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  4. Responsible Advertising and Children (RAC) Remote

    25 May 2022

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  5. May 2022 GARM Community Call

    26 May 2022

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