About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. External event: MAD//Fest 2022 Agencies & Partners

    London United Kingdom

    05 Jul 2022

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  2. Spotlight: The rise of freelance talent Remote

    06 Jul 2022

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  3. China Forum Remote

    07 Jul 2022

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  4. National Associations Council Remote

    07 Jul 2022

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  5. Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC Remote

    13 Jul 2022

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