About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Spotlight: How do you translate happiness into brand success? Remote

    05 Oct 2022

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  2. 2022 LATAM Regional Meeting

    Santiago Chile

    12 Oct 2022

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  3. Media Forum Remote

    13 Oct 2022

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  4. WFA Executive Committee Meeting

    New York United States

    18 Oct 2022

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  5. Spotlight: An update on Google’s Privacy Sandbox Remote

    18 Oct 2022

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