About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. External event: MAD//Masters Agencies & Partners

    London United Kingdom

    16 Nov 2022

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  2. ICAS-WFA Webinar: Food Marketing & Children. What next for advertising self-regulation? Remote

    28 Nov 2022

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  3. Spotlight: What makes clients attractive to agencies? Remote

    29 Nov 2022

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  4. Spotlight: Inflation equals innovation Remote

    30 Nov 2022

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  5. Webinar: Understanding data ethics in practice Remote

    30 Nov 2022

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