In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

In this session, Ekaterina Kharitonova (Global Integrated Media and Measurement Leader, Bayer)  is going to share how Bayer’s “Media for Good” strategy allows them to reduce their media carbon footprint, incorporate D&I into their media planning and buying and ensure that responsible media and brand safety are at the heart of everything they do. Surinder Phuller (Snr Director Digital, Media, Social & Insights, Hilton Worldwide) will then provide stimulus for our round table discussion by sharing how Hilton are integrating D&I into their media activities and describe some of the challenges they have faced along the way.

This will be followed by a round-table discussion. You can download the full agenda here.

9:00am New York | 2:00pm London | Other timezones