About Sourcing Forum

Sourcing Forum - About

Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.


This is the annual ANA Advertising Financial Management Committee and WFA Sourcing Forum back-to-back meeting. This year, sessions will take place (remotely) on:

These sessions will give global and regional marketing procurement practitioners the chance to come together to tackle common challenges and identify potential solutions, in a ‘warts-an-all’ format under the Chatham House Rule. Limited to 3 peers per WFA member company.

Discussion will cover:

  • Global agency compensation trends
  • The role of AI in the content creation process
  • From low maturity to high performing marketing procurement organisations
  • Marketing sourcing as a recognised critical station for launching C-level careers
  • DE&I and global representation framework for marketing sourcing

7.30am LA | 10.30am New York | 3.30pm London | Other timezones

Limited to 2 peers per WFA member company.  

Please email Laura l.forcetti@wfanet.org or Alice a.tomlinson@wfanet.org if you have any questions

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Contact us

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Upcoming events

  1. External event: MAD//Masters Agencies & Partners

    London United Kingdom

    16 Nov 2022

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  2. WFA Executive Committee Meeting Remote

    01 Dec 2022

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  3. Sourcing Forum Remote

    01 Dec 2022

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  4. Transparency in Political Advertising (TPA) Task Force Remote

    06 Dec 2022

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  5. Media Forum - Developing a Successful ESG Media Strategy (D&I Focus) Remote

    07 Dec 2022

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