About Spotlight: An update on Google’s Privacy Sandbox

Spotlight: An update on Google’s Privacy Sandbox - About

In 2020, Google announced that they would be phasing out third-party cookies in Chrome and that they would no longer support any future attempts to track individuals as they browse across the web, signalling major implications for the global advertising industry.


While the deadline was initially set for the end of this year, Google have extended the deadline to the second half of 2024 in order to have more time to test the various alternatives being developed as part of their ‘Privacy Sandbox’ initiative.

During this session, Google will provide an update on the Privacy Sandbox and the different steps advertisers can take to prepare ahead of the 2024 deadline. 

This is the fifth webinar in a series of webinars from thought-leaders from all sides of the industry, on the changes that are coming and the preparation that advertisers need to be doing now and in the near future. Past webinars can be re-watched here.

11am New York | 4pm London | Other timezones

This webinar is for:
- WFA Corporate members
- The client-side members of the national advertiser associations in WFA membership

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