About Green Claims in Advertising Task Force

Green Claims in Advertising Task Force - About

WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.


On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list.

Join us for this third Green Claims in Advertising Task Force meeting, where we will hold discussions on the following:

  • An overview of ENVI's draft opinion 
  • AIM/WFA's proposed amendments
  • Next steps in terms of advocacy

This meeting is open to WFA members only.

Register

Sorry, the registration period is over.

Contact us

For more information or questions, please contact us

Upcoming events

  1. Spotlight: How do you translate happiness into brand success? Remote

    05 Oct 2022

    Show more
  2. 2022 LATAM Regional Meeting

    Santiago Chile

    12 Oct 2022

    Show more
  3. Media Forum Remote

    13 Oct 2022

    Show more
  4. WFA Executive Committee Meeting

    New York United States

    18 Oct 2022

    Show more
  5. Spotlight: An update on Google’s Privacy Sandbox Remote

    18 Oct 2022

    Show more