About Green Claims in Advertising Task Force

Green Claims in Advertising Task Force - About

WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list.

Join us for this third Green Claims in Advertising Task Force meeting, where we will hold discussions on the following:

  • An overview of ENVI's draft opinion 
  • AIM/WFA's proposed amendments
  • Next steps in terms of advocacy

This meeting is open to WFA members only.


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    05 Oct 2022

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    12 Oct 2022

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  3. Media Forum Remote

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  4. WFA Executive Committee Meeting

    New York United States

    18 Oct 2022

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