In this session, Isabel Massey, VP, Global Media, Marketing & James Taylor, Global Procurement Director, Media, Digital and Consumer Planning, Diageo will share their view on where the next era of value will come from, and how it evolves the Media & Procurement partnership.

This will be followed by a round-table discussion where all participants will discuss common challenges and potential solutions in driving greater collaboration between media and procurement.

9:00am London | 10:00am Brussels | 4:00pm Singapore\HongKong\China | Other timezones

WFA members can download the full agenda here.