Generative AI, such as ChatGPT, has gained significant attention in recent months, capturing the interest of the general public and professionals alike. In particular, the Marketing and Advertising community has shown high adoption rates of this technology, recognizing its potential to transform how ideas are planned, created, and activated. ChatGPT and other generative AI models are being experimented with to create customer communication and content, marketing activation ideas, research & insights, and even SEO.

However, while the excitement around generative AI is palpable, we must also acknowledge the challenges it poses. These challenges include issues with bias and false information, data privacy, plagiarism, malware, and its potential impact on employment. It is essential for industry practitioners to familiarize themselves with the technology and its potential use cases while remaining conscious of these challenges.

This webinar will explore how marketers can effectively and responsibly use ChatGPT right now for marketing activation, customer communication, web content, SEO and bring efficiency and scale to marketing. It will delve into strategies for maximizing the potential of ChatGPT while mitigating its risks, including ethical considerations, best practices for responsible usage. Join us as we navigate this inflection point in our industry and uncover the power of ChatGPT as a game-changer for marketing.

This webinar will not be recorded, however presentation deck will be made available for WFA members only

Event date: 8 March 2023
Duration: 45 mins + 10 mins Q&A
Guest speaker:  Jamshed Wadia, Vice Chair of Digital, Asia, Edelman

11 am Singapore/China/HongKong | 12 pm Tokyo | 2 pm Sydney Other timezones

This webinar is open to WFA members and brand members of our National Associations.