About Green Claims in Advertising Task Force

Green Claims in Advertising Task Force - About

WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

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On 30 March 2022, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list.

Almost one year after, on 22 March, the Commission is slated to adopt its delayed proposal for a Directive on Green Claims, which will propose more technical legislation on how environmental claims are to be substantiated.

Join us for the fifth Green Claims in Advertising Task Force meeting, where we will discuss the proposal in more detail following its adoption.

This meeting is open to WFA members only.


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