‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money. Therefore, having a clear and unambiguous contract is crucial for establishing a strong, documented partnership between a brand and an agency.

While a contract between a client and its agency partners can’t fix all of the issues, it’s a critical and foundational document that can be used to promote transparency and value.

In this session FirmDecisions will bring to life the WFA & FirmDecision’s new China-specific Guidance Document along with the previously released Global Media Contract Guidance Document(now in dual English and Chinese) to provide advertisers with clarity on the distinctive aspects of the Chinese market. They will speak about frameworks for developing fit-for-purpose media agency contracts that capture the nuances of the market.

Tuesday, 27 Jun 2023
4 PM Singapore | 5 PM Japan | 10 AM Brussels | Other Timezones

This session is for WFA members and Brand members of our National Associations only. No agencies, consultants, or platforms.