Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape - About
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
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During this session, PWC will look to examine and explain how the retail media market is evolving and clearly outline implications for how retail media should be accounted for.
This webinar is open to:
- WFA members
- Brand members of WFA national advertiser associations