Marketing Capability Forum - About
For senior marketers that lead or are involved in the capability building of their marketing teams
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WFA’s Marketing Capability Forum gives peers the chance to come together to tackle common marketing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.
Topic: Making a case for capability building
We are joined by Oxford to present on the findings from our investment in capability building benchmark.
This is followed by a presentation from Ryan Verschoor (Global VP, Marketing Culture and Capabilities, AB-InBev), who will share about their transformation journey.
Click here for the full agenda.
11 -12:30pm (NY) | 4pm-5:30pm (London) | Other timezones
For WFA members only. Limited to 2 peers per WFA member company.