About Marketing Capability Forum

Marketing Capability Forum - About

For senior marketers that lead or are involved in the capability building of their marketing teams


WFA’s Marketing Capability Forum gives peers the chance to come together to tackle common marketing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Topic: Making a case for capability building

We are joined by Oxford to present on the findings from our investment in capability building benchmark.

This is followed by a presentation from Ryan Verschoor (Global VP, Marketing Culture and Capabilities, AB-InBev), who will share about their transformation journey.

Click here for the full agenda.

11 -12:30pm (NY) | 4pm-5:30pm (London) | Other timezones

For WFA members only. Limited to 2 peers per WFA member company.

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