Join Leela Nair (Managing Director, Asia Pacific) and Stewart Li (Managing Director, China) from Ebiquity, Dale Garvie (Managing Director, Asia Pacific) and Jocelyn Wang (Managing Director, Greater China) from FirmDecisions, to learn how to conduct media and financial audits, understand the role of intermediaries, and ensure transparency in advertising practices in China.

China, the world's second-largest economy with a 2022 advertising expenditure of US$166.13 billion, has faced challenges in media transparency. In 2014, a survey of WFA members ranked China as the least transparent media market among the top 20 largest advertising markets. Concerns included the use of intermediaries, transparent media billing, and agency volume rebates (AVR). These issues have even led to allegations of bribery cases within the industry.

WFA and FirmDecisions released ‘Media Contract Guidance for Advertisers: Focus on China’ earlier this year, a relevant resource for you and your team.

This webinar will aim to provide actionable steps to help you overcome challenges in the Chinese media market, ensuring greater transparency and integrity in your advertising efforts.

10:00 - 11:00 am London |  6:00 - 7:00 pm Singapore | Other time zones.

Only for WFA members.