Workshop (2): Generative AI - About
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk.
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This series of workshops will focus on AI, with a particular focus on generative AI, deep diving into how legal, policy, marketing and media professionals can leverage the technology while mitigating legal and ethical risk and without undermining trust, safety and inclusivity.
For the second workshop, we’ll be exploring the legal risks of AI for brands. Laura Holden, Lawyer in the Marketing, Media and d-Commerce team, Unilever, and Mané Sargsyan, Legal Counsel IT, Digital and Data Protection, Nestlé, will kick off the session with their perspectives on the legal implications of AI in marketing. The group will then surface the key questions brands need to ask to analyse the legal risks of AI use, as part of a risk assessment framework.
The objective of the workshops is to develop an AI vendor risk assessment framework, helping brands analyse the risks of different (generative) AI tools.