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WFA Forum Connect
Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
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9:00 - 9:30
Registration & Welcome Coffee
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9:00 AM - 9:30 AM Singapore time
Registrations and welcome coffee
Venue: Jubilee Ballroom, Raffles Hotel Singapore
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9:30 - 10:45
Welcome provocation!
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9:00 AM Singapore timeVenue:Jubilee Ballroom, Raffles Hotel SingaporeWelcome from WFAWelcomeWelcome from Stephan Loerke (CEO, WFA) with an update on WFA’s global agenda and stimulus from WFA’s recent work.Provocation!Our integrated marketing panel of leaders from Iris Worldwide (creative) EssenceMediacom (media) and Allison Worldwide (PR) will share candid perspectives on the state of client-side integration in 2024. Moderated by Lex Bradshaw-Zanger (CM&DO, SAPMENA, L'Oréal), our panel will provide stimulus for WFA members, in advance of breaking out to our communities.
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11:00 - 15:00
CMO Forum
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Venue: Casuarina Suite, Raffles Hotel Singapore
11:00 AM Singapore timeMultinational integration: people and partnersCheryl Goh (Group VP of Marketing & Sustainability, Grab) will share on her experience of seeking to improve integration amongst a diverse group of stakeholders (internal and external resource) within a multinational organisation.Leadership workshops will then address this stimulus, with a view to understanding how marketing leadership can best contribute towards a more joined-up, and effective, approach when it comes to people and partners.12:30 PM Singaopre timeLeadership Lunch for Marketing leaders1:30 PM Singapore time
A world of creativity and innovation
Julie Nestor (EVP, Head of Marketing & Communications, APAC, Mastercard) and Dhiren Amin (CCO, NTUC Income) will share on their journeys towards improving creativity and innovation across their regions by inspiring one another and ‘lifting and shifting’ the best work from a local, regional and global perspective.Leadership round-tables will explore the steps marketers can take to become better conductors of their global orchestras - and what changes are needed from other stakeholders to then feedback our potential actions to the plenary. -
11:00 - 15:00
Sourcing Forum
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Venue: East India Room, Raffles Hotel Singapore
11:00 AM Singapore time
Turning tech into an ally
Vidhyasagar Sekar, Marketing Technology Program Manager, HP will share perspectives on integrating technology into organisational workflows and transforming it into a valuable ally. He will illustrate this with examples of tools the team uses, highlighting their benefits and roles. Additionally, Vidhya will discuss the critical role of human involvement in this integration process and how marketing procurement can support it. Followed by roundtables, discussing the key pain points felt by marketing procurement when driving greater integration.12:30 PM Singapore timeLeadership Lunch for Sourcing leaders1:00 PM Singapore TimeProcurement as a catalyst
Karla Bello, SAPMENA Zone Sourcing Manager, L’Oréal, will discuss fostering collaboration between procurement and marketing teams. She will outline how she translates global framework into regional and local initiatives across 33 markets, integrating best practices and promoting knowledge sharing throughout the region. Followed by workshops, including streams on:• Integration across marketing procurement categories e.g. media and creative;
• Integration between marketing procurement and IT procurement teams;
• Integration of external resources and internal marketing teams incl. in-house agencies. -
11:00 - 15:00
Media Forum
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Venue: Jubilee Ballroom, Raffles Hotel Singapore
11:00 AM Singapore timeWidening the project team skillsets to drive best results
Kim Yang (Digital Transformation Lead, Heineken) will provide an overview on how Heineken are improving above and below the line planning by better integrating trade and other cross functional teamsThen Abigail Gammell, (ANZ Digital & Media Lead, Philips) will share insights from recent work in ecommerce and retail media, successfully integrating skills from sales teams into the media role.Workshops will then discuss how to best involve and lead cross functional teams12:30 PM Singapore TimeLeadership Lunch for Media leaders1:30 PM Singapore TimeWhat the media function looks like in an integrated world
Cheryl Lee (SAPMENA Media Director, L’Oréal) will share how they are integrating with other functions to drive media sustainability in APAC. Josephine Tan (VP, APAC Digital Hub, Diageo) and Andres Mongrue (Director, Head of Media, Asia Pacific, HP) and our APAC Media Chair Silas Lewis-Meilus (Global Head of Media Business Units, Haleon) will then discuss the future of the media lead role. Our team have wide-ranging experiences, so are well placed to talk about the challenges of integrating diverse marketing skillsets into one resource. They will share advice and experience on areas to address and how to upskill appropriately.
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15:00 - 16:00
Collective solutions
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3:00 PM - 4:00 PM Singapore Time
Venue: Jubilee Ballroom, Raffles Hotel SingaporeCollective solutions for better marketing integrationRupen Desai (CMO & Venture Partner, Una Terra) will facilitate a cross-forum discussion with representatives from each community to explore potential actions identified in the respective forums related to marketing integration. The goal of the day will be to provide actionable solutions for individual participants to employ – as well as, potentially, driving change at industry level.
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16:00 - 18:00
Networking drinks
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Venue: Jubilee ballroom foyer
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