About Knowledge Spotlight: Agency Remuneration

Knowledge Spotlight: Agency Remuneration - About

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.


Focus of this session: Agency Remuneration

Demonstrate that well-constructed, results-orientated and mutually beneficial remuneration packages can have a constructive, motivational impact on the relationship between clients and their agency partners. Guidance to help navigate different remuneration schemes. Illustrate how constructive management of the financial aspects of the relationship ultimately deliver great work and brand growth.

This module will provide: 

  • An overview of common remuneration structures
  • The value of realistic and fair remuneration
  • The basics of Payment By Results
  • The roles of Procurement and Marketing in the agency remuneration process
  • Key watch outs


Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.

Presenter: Lucinda Peniston-Baines Observatory International Founder & Managing Partner, London, Rob Foster Observatory International Managing Partner, London

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

9:00 am Brussels | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

Click here to view the recording.


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