Knowledge Spotlight: Advanced/Connected TV - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This session has ended. WFA members can click here to view the recording and download the presentation deck
Focus of this session: The watchouts and opportunities with Advanced/Connected TV in APAC
As the world leader in media investment analysis, Ebiquity will delve into the evolving landscape of Advanced TV and Connected TV in the APAC region, highlighting key watchouts and opportunities for your brands. By being mindful of the challenges and strategically leveraging the strengths of this medium, you can maximize your advertising impact for 2025.
This module will provide:
- The facts on APAC Connected/Advanced TV trends
- Our learning from analysis of Connected TV campaigns globally
- Some opportunities and watchouts for your brands in APAC
- Content will range from building reach effectively to measurement and analytics
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Leela Nair Managing Director Ebiquity APAC & Sandeep Srivastava Managing Director Ebiquity South Asia
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
