Knowledge Spotlight: Influencers and KOLs - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Share this post
This session has ended. WFA members can click here to view the recording and download the presentation deck
Focus of this session: Influencer Management & Agency Partnerships
Results-orientated and contractually aligned performance management frameworks can lead to effective long-term partnerships between clients, their agency and influencer partners. Starting with a strong foundation grounded in governance, mutually agreed ways-of-working, and clear KPIs sets the scene for greater creative freedom within influencer marketing.
This module will provide:
- The basics of governance and transparency across influencer marketing and agency partnerships
- An overview of agency remuneration models
- An overview of influencer compensation models
- The roles of procurement and marketing teams in the influencer management process
- Best practice contract clauses
Who this module is aimed at: Marketing and Procurement Leads
Duration: 60 minutes, including Q&A.
Presenter: Rajiv Jayaraj, Principal Consultant at R3, Singapore
8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
