Knowledge Spotlight: Effective Pitch - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Focus of this session: Effective Pitch
Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the approach to running an effective pitch process, covering the key steps and watch-outs from initial assessment of a long list of agencies to awarding the eventual winner(s).
This module will provide:
- An overview of the steps to a successful pitch
- Chemistry meetings
- Capability assessment
- Developing and running the RFP
- Decision-making
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Jacqueline Franco, MediaSense, Client Director, London
8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
