About Knowledge Spotlight: Rooting creativity in culture

Knowledge Spotlight: Rooting creativity in culture - About

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.


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Focus: Rooting creativity in culture

 Brands that focus on culture have the superpower of building stronger connections that endure. Leveraging cultural insights also enables brands to naturally transfer their campaign ideas across different regions.

 In this session, we will explore the who and how of rooting creativity in culture, creating advertising concepts that resonate with consumers and drive creative effectiveness in Asia-Pacific.

 Who this module is aimed at: Marketing and insights professionals, mid-level managers and junior marketing roles.

 Presenter: Irene Joshy, Regional Creative Domain Lead, APAC, Kantar

8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

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