About Spotlight: The Timeless Importance of the Show

Spotlight: The Timeless Importance of the Show - About

It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness. 

Wednesday, 21 August 2024 from 17:00 to 18:00 (CEST)

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We find ourselves in an age of salesmanship, and now a return to showmanship is needed. Hear from Orlando Wood, author of Lemon and Look out (IPA), to understand what showmanship advertising looks like and how it can put you on the path to growth and profit.

4:00 - 5:00 pm London |  11:00 - 12:00 am New York | Other time zones.

This webinar is open to:

  • WFA members
  • Brand members of WFA National Advertiser Associations

This webinar will be recorded. 

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