About Knowledge Spotlight:Navigating Meta’s family of apps and services

Knowledge Spotlight:Navigating Meta’s family of apps and services - About

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.


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Focus of this session: Navigating Meta’s family of apps and services

This session is built to onboard and educate participants on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded or looking for a refresher on Meta’s advertising fundamentals.

 This session will provide: 

  • Ads Manager Basic
  • Linking marketing objectives to meta objectives 
  • Ways of Buying Ads on Meta
  • Type of Audiences
  • Placement & Creative
  • Tracking and performance 
  • Q&A

 Who this module is aimed at: Anyone who is new to Meta solutions and services, or needs a refresher can attend this session. Raise fundamental skill levels, and avoid costly mistakes.

Duration: 60 minutes, including Q&A. 

Presenter: Ankita Agarwal, Meta APAC Regional Solutions Partner

8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

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