For marketing to be compatible with a sustainable future, we must leverage our creativity and storytelling power to help take consumers and our internal functional counterparts on the sustainable transformation journey.

In this one-hour webinar, we will give an overview of the Three Principles for progress from WFA and Kantar’s new Creativity into Action Playbook launching in January 2025. As one of the five levers of the Circular Marketing and Growth framework from Sustainable Marketing 2030, Creativity into Action paints a picture of how brands can shift from sustainability as a separate communication strategy to sustainability communications grounded in action.

Join us to learn how leading brands are using Creativity to harness the potential of the sustainable transformation of marketing. You will hear from:

· Ozlem Senturk (Kantar) and Michelle McEvoy (WFA) on key insights from Sustainable Marketing 2030

· Ketan Mohile on how Vodafone built a vision of sustainable living for their category and activated sustainable behaviour change through their ‘Home of Trade in’ campaign.

· James Prentice on how Arla Foods used the art of storytelling to drive the value perception of Arla’s sustainability journey through the Arla ‘Discover your new self’ campaign in Germany.

· Toby Foy on how eBay leveraged the cultural phenomenon, Love Island, to make sustainable choices aspirational for consumers.

This webinar is open to everyone.

Session 1: 9am London | 5pm Singapore | Other Timezone
Session 2: 3pm London | 10am New York | Other Timezone

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