WFA’s In-House Forum gives peers the chance to come together to tackle common in-housing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Topic: The real truth about in-housing content production

Sandra McDill, Global Head of Content Production at Haleon, leads the company’s innovative CaST (Creative at Scale Team) model, driving the creation of global content across a range of platform. In this session, Sandra will share key insights from Haleon’s in-housing journey, the evolution of the model, cost savings and business value, and an honest account of the lessons learned along the way. Q&A to follow.

Download the agenda here.