About Spotlight: The Future of Search: Staying Visible in an AI-First World

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Laura Forcetti
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Stephanie Vandekerckhove
s.vandekerckhove@wfanet.org

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3 February 2026

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WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.

About Spotlight: The Future of Search: Staying Visible in an AI-First World

Contact us

Laura Forcetti

Stephanie Vandekerckhove

Get analysis, insight & opinions from the world's top marketers.

WFA Forum Connect

Outlook 2025

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