Marketing is becoming an increasingly important policy battleground. Across the world, governments and regulators are introducing new rules on AI-generated content, influencer marketing, digital platforms, data use and targeting, as well as measurement and accountability, increasingly shaping how brands can create campaigns, reach consumers and demonstrate return on investment.

Join WFA for a senior briefing on the key policy and regulatory developments shaping marketing and advertising worldwide and what they could mean for your business and marketing communications.

We’ll look at the emerging obligations, risks and opportunities for brands, where regulation is heading and how companies can prepare. We’ll also share how WFA is helping members anticipate change, navigate new rules, influence policy while it is being developed and adapt their marketing practices in response.

Event details

9 a.m. New York | 2 p.m. London | 3 p.m. Brussels | Other time zones