Online scams and fraudulent advertising have become a growing area of concern for industry, regulators and consumer organisations. As scammers adopt increasingly sophisticated techniques, stakeholders including platforms are under pressure to strengthen safeguards, improve detection capabilities and prevent abuse of advertising systems.

Meta will share insights into its approach to addressing fraudulent advertising, including how it identifies and removes scam ads, verifies advertisers and responds to emerging threats. The session will also explore broader developments in the fight against online fraud and highlight some of the key challenges currently shaping the debate.

Event details

10 a.m. New York | 3 p.m. London | 4 p.m. Brussels | (Other time zones)

The meeting is open to all WFA members and members of National Associations.