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Content production re-imagined: build what works (part 3/3)
How do you evolve your content production model, prove it works and keep improving?
Changing your content production model without disrupting work already in flight is a challenge. In this final session, a brand will share what it changed and learned, followed by a practical look at how to test and validate a new model before committing significant budget.
Attendees will leave with a decision checklist built around four steps: Diagnose, Validate, Implement and Partner.
Format: 30-minute recorded presentation, followed by 30 minutes of live Q&A (not recorded).
2pm - 3pm London | 9am - 10am New York | Other timezones
This webinar is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
