Posts about Inclusive marketing in communications

  1.    System1: ‘Does LGBT+ Visibility Matter?’ research
    Inclusive marketing

    System1: ‘Does LGBT+ Visibility Matter?’ research

    The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.

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  2.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Inclusive marketing

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions Film and Film Craft winning and shortlisted work from 2006 to 2023.

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  3.    EACA: ‘Creative Equality in Advertising 2024’ report
    Inclusive marketing

    EACA: ‘Creative Equality in Advertising 2024’ report

    The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality in teams behind award-winning campaigns.

    Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"
  4.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Inclusive marketing

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and progressive advertising can drive sales and growth.

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  5.    Case study | Smirnoff (Diageo): We Do We
    Inclusive marketing

    Case study | Smirnoff (Diageo): We Do We

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

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  6.    Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
    Inclusive marketing

    Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

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  7.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Inclusive marketingAI

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

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  8.    Case study | Vanish (Reckitt): Me, My Autism and I
    Inclusive marketing

    Case study | Vanish (Reckitt): Me, My Autism and I

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

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  9.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Inclusive marketing

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the global advertising industry in 2023, including an assessment of progress within workplaces, advertising content and consumer sentiment.

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  10.    Unilever: Unstereotype influencer brand content
    Cannes LionsInclusive marketing

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from influencer brand content.

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  11.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Cannes LionsInclusive marketing

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  12.    GLAAD: Advertising Visibility Index
    Cannes LionsInclusive marketing

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.

    Read more about "GLAAD: Advertising Visibility Index"
  13.    Case study | Cox Communications: Project Convey
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

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  14.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  15.    Case study | Dell & Intel: I Will Always Be Me
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

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