Global Media Charter

Global Media Charter

Advertisers’ aligned vision for the media ecosystem

Global Media Charter

When the last version of the WFA Media Charter was published in 2018, it was a call for change from advertisers.

The WFA’s Cross-Media Measurement working group (now also known as ‘Halo’), linked to ANA’s CMM Initiative and ISBA’s Origin, was launched on the back of the Charter.

Now 5 years on, advertisers have once again come together, updating the Media Charter with a renewed rallying cry to the industry. And much like the original Charter, this document addresses serious, complex and intractable issues which will require collaboration and input from all corners of the industry to address.

Download the 3.0 Charter

Download the 3.0 Charter

The Global Media Charter 3.0 takes a wider lens on the industry than its predecessor. As such, the document gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
Download here

Watch the video

With the publication of the Global Media Charter 3.0, we and our members issue a new rallying cry for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers.
Watch here

Our five priority areas

Competition and Plurality

Competition and Plurality

We want a fair and equitable media ecosystem that fosters competition

Measurement and Accountability

Measurement and Accountability

Every dollar we invest should be measurable throughout the entire media supply-chain, globally

Responsibility and Society

Responsibility and Society

We want to build a safer, more inclusive media landscape for our consumers and our brands

Sustainability and Planet

Sustainability and Planet

We must come together as an industry to develop the tools and infrastructure to build a more sustainable future, at pace

People and Partners

People and Partners

We need talented people to help us invest our media wisely and, in turn, we must invest in that talent

What's new in the Global Media Charter?

What's new in the Global Media Charter?

Five priority areas for Global Media Charter 2023

Five priority areas for Global Media Charter 2023

WFA Global Media Charter 2023

WFA Global Media Charter 2023

The Media Charter 2023 has been written by members, with particular involvement from the WFA Global Media Board. Six ‘Brand Champions’ will report back to members and out to the industry at large, on the progress and evolution of these issues.

Latest news

  1. Webinar on ANA/K2 transparency investigation: findings and recommendations
    Videos & webinars
    29 July 2016 at 00:00
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  2. News
    14 June 2016 at 00:00
    Media transparency

    ANA questions agency transparency practices

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…

    Read more about "ANA questions agency transparency practices"
  3. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008 at 00:00
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"