Global Media Charter

Global Media Charter

Advertisers’ aligned vision for the media ecosystem

Global Media Charter

When the last version of the WFA Media Charter was published in 2018, it was a call for change from advertisers.

The WFA’s Cross-Media Measurement working group (now also known as ‘Halo’), linked to ANA’s CMM Initiative and ISBA’s Origin, was launched on the back of the Charter.

Now 5 years on, advertisers have once again come together, updating the Media Charter with a renewed rallying cry to the industry. And much like the original Charter, this document addresses serious, complex and intractable issues which will require collaboration and input from all corners of the industry to address.

Our five priority areas

Competition and Plurality

Competition and Plurality

We want a fair and equitable media ecosystem that fosters competition

Measurement and Accountability

Measurement and Accountability

Every dollar we invest should be measurable throughout the entire media supply-chain, globally

Responsibility and Society

Responsibility and Society

We want to build a safer, more inclusive media landscape for our consumers and our brands

Sustainability and Planet

Sustainability and Planet

We must come together as an industry to develop the tools and infrastructure to build a more sustainable future, at pace

People and Partners

People and Partners

We need talented people to help us invest our media wisely and, in turn, we must invest in that talent

What's new in the Global Media Charter?

Five priority areas for Global Media Charter 2023

WFA Global Media Charter 2023

The Media Charter 2023 has been written by members, with particular involvement from the WFA Global Media Board. Six ‘Brand Champions’ will report back to members and out to the industry at large, on the progress and evolution of these issues.

Latest news

  1.    Media Contract Guidance for Advertisers: Focus on China
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  2.    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Media governance

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
  3.    UK programmatic audit suggests improvements in online advertising transparency
    Ad fraud & verificationMedia transparencyProgrammatic

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

    Read more about "UK programmatic audit suggests improvements in online advertising transparency"