Posts about Gender identity

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community
WFA Inclusive Marketing Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Bias In AI and Inclusive Prompting

Bias In AI and Inclusive Prompting

A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production

Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying

Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Potential Areas for Bias in the Creative Process

Guide to Potential Areas for Bias in the Creative Process

A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising

Guide to Progressive Gender Portrayals in Advertising

This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
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Upcoming Community events

There are no meetings published at the moment. Please check back later!

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

News

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  1. Insight & Strategy | Mattel: Creatable World
    Case studies
    Inclusive marketing

    Insight & Strategy | Mattel: Creatable World

    Contagious I/O, Contagious

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in Contagious I/O on 2 December 2019

    Read more about "Insight & Strategy | Mattel: Creatable World"
  2. Insight & Strategy | Doritos: The Best Gift
    Case studies
    Inclusive marketing

    Insight & Strategy | Doritos: The Best Gift

    Contagious I/O

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was originally published in Contagious I/O on 22 January 2021

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  3. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  4. Visual GPS Summer Update

    Visual GPS Summer Update

    Getty Images

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation

    Read more about "Visual GPS Summer Update"
  5. Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    International Council for Advertising Self-Regulation
    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising.
    Read more about "Advertising standards and practices on non-discrimination"
  6. List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    ANA, USA

    The ANA has curated a list of certified diverse suppliers that work in our industry. 

    Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
  7. LGBTQ Inclusion in Advertising and Media

    LGBTQ Inclusion in Advertising and Media

    P&G, GLAAD

    The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media. 

    Read more about "LGBTQ Inclusion in Advertising and Media"
  8. UK Advertising Needs You

    UK Advertising Needs You

    Advertising Association

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  9. Seek out good actors and elevate them

    Seek out good actors and elevate them

    Jerry Daykin

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"

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