Director, Marketing – YSL Makeup (US)

Description

About the job

Job Title Director, Marketing – YSL Makeup

Division: Luxury Products Division

Location: (NY, 10 Hudson Yards)

Reports To: AVP, YSL Makeup Brand Marketing (Face, Face+, Hallmarks, Skincare)

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do

Drive YSL’s makeup business under guidance of AVP to increase share of market in competitive landscape with a consumer centric approach. Drive brand growth by developing innovative strategies and go-to-market plans for both new launches, core businesses & tentpole hallmarks with executional excellence.

Own and uncover deep consumer insights to initiate breakthrough communications and data-driven marketing. Perform business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings.

Job Duties And Accountabilities

• New Product Launches:
• Product Development: Be the voice of the US for product development by the DMI: share US strategy, point of view and needs to ensure market needs are being met. Work closely with US Co-Lab and L’Oreal DEI Comms Team to ensure US-centric inclusive shade offerings.
• Dimensioning: Develop forecast proposals for new product launches and hallmarks / sets as well as revise forecasts in real time as plans change or trends emerge
• Go-to-market: Create and manage 360 plans for new launches and pillars ensuring all key levers are activated and cross-functional teams are hitting deliverable dates
• Work with Supply Chain + Demand to ensure consistent flow of communication from DMI with regards to delays and launch timings as well as continuously check stock status of owned product portfolio. Partner with CGO Teams to ensure consistent in-stock presence of keyskus especially, leading up to Sephora BI Sales.
• Lead product portfolio deck creation for all market meetings and retailer meetings
• Portfolio Management:
• Maintain portfolio: Evaluate product performance to strategically prioritize and allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the brand’s broader strategy (pillar focus, add/delete, etc.)inclusive of shade ins / outs. Ensure robust partnership and communication with Supply / Demand, CGO and Retailer Partners to plan & align on ins / outs.
• Grow business: identify US centric fast moving makeup trend need gaps as well as strategic areas of opportunities to grow the brand’s portfolio & optimize market performance
• Performance analysis: Analyze weekly and monthly sales data, compiling relevant commentary in a report to Senior Management identifying key opportunities and challenges within the business
• Partner with Supply / Demand to ensure catalog stock needs are met
• Evaluate pricing strategy both for launch skusas well as ongoing price adjustments
• Manage all hallmark sets process(inclusive of global offering forecast & assortment alignment as well as locally created)ensuring close partnership with DMI, local Promo Ops Dev, CGO, Retailer & E-Retail Teams.
• Global marketing relationship
• Develop strong relationship with global marketing, education, digital, comms / A&I counterparts
• Partner with global marketing on US – centric needs inclusive of product development, shades, naming,360content, etc.
• Market consumer analysis:
• Develop and analyze business and market data, contribute to drawing conclusions, understand and articulate category knowledge and the customer business cycle
• Conduct competitive analysis and market research
• Content Strategy
• Partner closely with Content Manager on PDP strategy and layout for new launches and optimize with strong retailer partnership on existing portfolio
• Develop brief for any local shoots/creator content needs
• Partner closely with Content Manager to fuel DMI with clear content needs and review DMI finished content and provide US-centric feedback
• Retail Marketing
• Brief creative& retail merchandising team on projects including gondola, permanent merchandising and temporary in-store placements(ala towers, FOS tables &glorifiers)
• Work with vendors to execute special events and consumer-facing pop-up concepts
• Work closely with Education Team on in-store FLC Eventing inclusive of Sephora windows, beauty studio takeovers &in-mall pop-up events
• Cross-Functional Collaboration
• Partner with A&I and Media teams to ensure there is synergy with overall brand marketing positioning and a clear calendar of key activations throughout the year inclusive of always-on seeding, mailers & boosting.
  
  

Key Challenges, Issues and Complexity

YSL is the fastest growing couture makeup brand in the luxury market. With a very promising plan and high ambitions for the coming years with a #1 focus on accelerating the makeup business. The YSL makeup team is looking for a strong makeup expert, in touch with US consumers and trends combined with being able to balance creativity, analytical skills and operational leadership with very different partners to address the challenges to achieve triple digit growth in a very competitive makeup market.

Organization Structure and Key Working Relationships

• This role will report directly into the AVP of Makeup Marketing
• In addition to the direct brand marketing team – this role will work cross-functionally with the A&I/ Comms / Social, Media, CGO Teams, Supply & Demand, Education, Digital,D2C& corresponding Global Teams while also partnering extensively with external key retailers across self-assist and Department / Specialty
• This role is responsible for being the owner of the US marketing Go-to-market strategy and liaising with all teams on defining our US specific strategy
• In addition to US team – this role will work hand in hand with the Global Makeup Team
  
  

Job Dimensions

• Total Staff: Team is currently made up of 1 AVP&1Managerin addition to this current role
  
  

Required Qualifications

What We Are Looking For:

• Bachelors Degree in Marketing, Business or related field required
• 10+ years of progressive Consumer Packaged Goods (CPG) or related marketing/brand management experience ideally, in Makeup Operational Marketing.
• Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations area must.
• Demonstrated experience working with the account teams, the trade which contributed to profitable brand growth. An in-depth understanding CPG/FMCG and customer landscape isa must. 
• Demonstrated experience developing strategic agency partnerships which contributed to long term brand health. 
• Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions. 
• Solid financial acumen, budget management experience and a strong ability to utilize judgment and solid thinking ability to analyze complex issues and recommend clear direction within the big picture needs of the brand 
• Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations. 
• Strong leadership skills and a strong ability to cultivate good relationships/networks and actively fostering team work across the US and DMI (global marketing) 
• Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others. 
• Ability to plan for the short-term and long-term, and manage executions within a strategic framework. 
• Ability to self-manage and self-motivate. Acting with integrity, and demonstrating entrepreneurial pursuits. 
• Demonstrated experience in executing and delivering brand leadership in a similar brand management role with P&L accountability
  
  

What’s In It For You

• Salary Range:$XX,XXX.XX-$XX,XXX.XX
• Competitive Benefit Package(Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy(3 Days in Office, 2 Days Work from Home)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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Benefits found in job post

401(k), Pension plan