Director Partnerships & Co-brand
Director Partnerships & Co-brand
Company
Accor
Job location
Shanghai, China
Region of responsibility
Other
Description
About the job
Job Purpose
This position is responsible for developing and executing marketing strategies and plans to achieve key business objectives for Accor’s loyalty programs including Accor hotels to support the Accor hotel network. This role will deliver marketing strategies through promotional partners and sponsorships to drive revenue opportunities for our hotels and grow our brand equity throughout the Greater China Region
Primary Responsibilities
1st primary responsibilities
• Identify partnership strategy and priorities to support Greater China business goals and ambitions
• Lead partnership marketing and communication opportunities to further expose our hotel brands and network and drive incremental revenue
• Cross promote source market partnership activities with other regions
• Work with strategic partners to implement membership acquisition strategies
• Responsible of issuing co-brand cards for Greater China to drive loyalty member acquisition and enhance their lifecycle values.
2nd primary responsibilities
• Drive the B2B bulk purchase revenue from partners, not limited to banks, retail, card organizations, travel agencies, et.
3rd primary responsibilities
• Seek sponsorship and co-brand collaboration opportunities for loyalty and hotel brands, to amplify brand awareness and consumer engagement.
• Identify opportunities to further expose our hotel brands and maximize revenue opportunities through sponsoring sporting/cultural/art events, where applicable in line with the global brand strategy
Knowledge and Experience
• Strong academic background. Bachelor’s Degree required. Master as Plus
• Extensive loyalty, affiliate and partnership marketing experience, working with leading brands is required ( 10 years+ experience)
• Partnership alliance experience is preferred.
• Hospitality or Financial industry background could be considered as advantage
• Experience leading project teams in new strategic direction, with demonstrated thought leadership and vision.
Competencies
• Exceptional critical thinking and analytics, with the ability to leverage insights to draw strong conclusions and recommendations.
• Excellent oral and written communication skills with ability to communicate confidently and persuasively to Client’s senior management. .
• Analysis and interpretation of data.
• Strong revenue generating ability and sense
• Proven results-driven leader able to manage projects from conception to completion.
• Executive presence as well as good presentation and influencing skills
• Comfortable working in a rapidly changing and fast-paced environment
• Multicultural awareness and able to work with people from diverse cultures
• Ability to work independently and has good initiative under dynamic environment
• Self-motivated and energetic
