Global Head of The Barn

Description

Description

Ready to shape the future of Arla’s in-house agency? The Barn is Arla’s globally integrated creative, media, and performance engine.

“We’re looking for a transformative leader who can balance bold creativity with sharp commercial acumen - someone who sees creative and media as one integrated growth system and can scale it across 10+ markets to make business impact” says Executive Vice President & CMO Says Patrik Hansson.

How you will make an impact

In this role, you will lead at a global scale, heading up a leadership team of 6 senior functional leaders across Media, Creative & Production, Account Management & Strategic Planning, Agency Operations/COO, Tech & Data, and via dotted line - Finance and HR.

Together, you will oversee a world‑class agency of approximately 150 colleagues along with significant external partners, all functioning as one integrated, function‑led agency. You will

• Define and evolve The Barn’s global agency strategy and its positioning within Arla and drive and lead the development of a coherent, globally integrated operating model that balances scale and efficiency with strong local competitiveness. Your strategic focus will be on growing The Barn while protecting its speed, quality, and entrepreneurial spirit.
• Raise the ambition for creative and media output as well as drive continuous improvements in briefing, planning, resource allocation, and delivery processes.
• Create clarity across governance, roles, decision rights, and ways of working. You will be responsible for deepening the integration of creative, production, media strategy and buying, data, technology, and performance measurement into one seamless delivery engine.
• Be a culture‑builder, making The Barn a magnet for top‑tier agency talent, even within a corporate governance structure.

Success in this role will be reflected in marketing efficiencies, revenue growth, and the long‑term financial sustainability of The Barn. You will cultivate a high‑performance culture rooted in collaboration, trust, learning, and responsibility.

What will make you successful

To succeed, you will bring proven senior leadership experience within creative, media, in‑house or external agencies - preferably with a global, multi‑market scope.

You will possess a deep, end‑to‑end understanding of brand building, creative development, media strategy, and marketing effectiveness, and be committed to the true integration of creative and media.

You will have the capability in leading complex, multi‑market organisations and operating models, and be ready to act as an architect of AI‑enabled transformation.

Sharp commercial instincts, P&L‑like ownership, and experience managing large budgets are essential. Importantly, you are a leader who can inspire and structure, setting direction, influencing at executive level, stretching ambitions, and ensuring operational excellence—while also building strong relationships and shaping the culture.

Would you like to join us?

If you are ready to play a central role in shaping Arla’s future, then apply as soon as possible, as we will process applications on a continuous basis and close the recruitment once the right candidate is found. For additional information, please contact Senior Talent Consultant, Dorthe Holm Jensen + 45 5148 2035.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

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