VP, Entertainment & Influencer Marketing

Description

About the job

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Create and drive the global adidas Entertainment & Influencer Marketing (EIM) strategy. Broker and manage relationships with influencers as well as amplifiers who are able to drive brand image and purchase intent on a global and local level in product collaborations, advertising campaigns, events and activations. KEY RESPONSIBILITIES

• Develop, drive and manage strategy for the Entertainment & Influencer Marketing portfolio on global and market level; manage strategy, outreach, and negotiations of all culture marketing talents and partners.
• Set direction and action plan to secure next generation influencers for key brand priorities.
• Drive seeding process for product launches; understand the need of each BU and be able to connect the right influencers with each BU strategy/consumer.
• Ensure integration of key assets in all brand marketing campaigns; align and collaborate in the development of any product or marketing initiatives involving celebrities across the brand.
• Manage the global Entertainment & Influencer Marketing teams by providing clear direction and communication that provides an understanding of the adidas business.
• Understanding the product process and the brand marketing approach – leverage our assets for maximum effectiveness and make recommendations back to the business unit and functions on how Entertainment & Influencer Marketing can impact strategy.
• Act as a day-to-day contact for our most important celebrities and influencers
• Proactively work with external partners (agencies, agents) to align the adidas brand with key global influencers and identify opportunities that can be brought to various business units (BU) and functions.
• Be the point-person and spokesperson for all culture marketing topics globally
• Work across all BUs and functions of the Global Brand organization to champion a clear, next generation brand approach.
• Provide Entertainment & Influencer Marketing guidance and guidelines to all markets and teams
• Work with markets (those with and without an Entertainment & Influencer Marketing representatives) to define smooth, clear processes and ways of working.
• Manage the global Entertainment & Influencer Marketing MWB budget.
• Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies. KEY RELATIONSHIPS
• Legal
• Business Unit GMs, SLT and Market MDs
• Brand Communications Directors, and Brand Activation Managers
• Corporate PR
• External Creative Agencies and Partners KNOWLEDGE, SKILLS AND ABILITIES
• Strong understanding of the entertainment industry, including Music, Film/TV, & Digital
• Able to leverage existing and create new network connections within entertainment
• Broad understanding of how all facets of marketing can affect consumer motivation
• Ability to develop innovative strategies
• Strong project management and planning skills
• Strong consumer-facing abilities; the ability to partner and influence
• Ability to succeed in ever-changing and complex organization with minimal daily direction Strategize, manage and allocate assigned budgets or cost centre.
• Manage multiple teams in broad functional areas and the key part of a department with multiple hierarchical levels.
• Set clear objectives for direct reports and provide expertise in area.
• Manage and lead a wide range of complex assignments with global responsibility. Drive Global projects as assigned.
• Self-initiate assignments and determine priorities.
• Additional special projects as assigned or agreed. REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
• Marketing degree or equivalent experience
• 15+ years’ experience in marketing across brands /product/activation
• 8+ years working with global markets, or in a top-tier adidas market
• 8+ years management experience
• 5+ years’ experience with entertainment industry, celebrity or influencer marketing AUTHORITIES:
• Yes, as per Group Signing Authority levels .At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.